In the process of building aspirational visions and rock-solid values leaders and stakeholders inside and outside your organization become aligned to help you succeed. Visions and values provide guidance and direction, but the statements themselves don't necessarily get things done. The job of the Mission statement, along with the Goals, Objectives, Tasks and Metrics beneath it, is to set priorities that focus everyone's efforts so that you can make incremental progress towards those aspirations.
When managed on a quarterly or monthly basis, this framework of related plans helps employees and managers make day-to-day actions in the context of the long-term strategy even when the shorter-term objectives change and evolve. And short-term plans must adjust, not only to changing environments, but to account for successes, lessons learned and refined assumptions.
As outlined in the example to the right, the statements in the framework are simple and straightforward, and yet a great deal of thought goes into whittling them down to the essence of what the organization must do to succeed in achieving its mission on behalf of all its stakeholders. The prioritization process of identifying the few things that must be done well to succeed generates lively discussion among leaders which produces more cohesion during the execution phases.
Within the context of the Vision and Values, the team gets to work on the Mission, answering the following critical questions for the organization:
- WHAT we will do for WHOM?;
- How will we know when to say, “Mission Accomplished?”
- If the company can only accomplish three major things this year, what must they be?
When your organization operates at this level of precision, checking progress against the essential goals on a regular basis and reporting it to the board you may make progress towards your long-term vision faster than you ever thought possible.
The reason such surprising progress is possible is becuase an aspirational and focused goals framework frees your leaders and stakeholders to tap into their own ingenuity and creativity, looking for and finding new solutions to old problems and avoiding new problems more often.
See examples of well crafted Mission Statements.
Learn More:
Contact Us to learn how your organization can transform its world through a Strategic Action Plan.
In the process of building aspirational visions and rock-solid values leaders and stakeholders inside and outside your organization become aligned to help you succeed. Visions and values provide guidance and direction, but the statements themselves don't necessarily get things done. The job of the Mission statement, along with the Goals, Objectives, Tasks and Metrics beneath it, is to set priorities that focus everyone's efforts so that you can make incremental progress towards those aspirations.
When managed on a quarterly or monthly basis, this framework of related plans helps employees and managers make day-to-day actions in the context of the long-term strategy even when the shorter-term objectives change and evolve. And short-term plans must adjust, not only to changing environments, but to account for successes, lessons learned and refined assumptions.
As outlined in the example to the right, the statements in the framework are simple and straightforward, and yet a great deal of thought goes into whittling them down to the essence of what the organization must do to succeed in achieving its mission on behalf of all its stakeholders. The prioritization process of identifying the few things that must be done well to succeed generates lively discussion among leaders which produces more cohesion during the execution phases.
Within the context of the Vision and Values, the team gets to work on the Mission, answering the following critical questions for the organization:
- WHAT we will do for WHOM?;
- How will we know when to say, “Mission Accomplished?”
- If the company can only accomplish three major things this year, what must they be?
When your organization operates at this level of precision, checking progress against the essential goals on a regular basis and reporting it to the board you may make progress towards your long-term vision faster than you ever thought possible.
The reason such surprising progress is possible is becuase an aspirational and focused goals framework frees your leaders and stakeholders to tap into their own ingenuity and creativity, looking for and finding new solutions to old problems and avoiding new problems more often.
See examples of well crafted Mission Statements.
Learn More:
Contact Us to learn how your organization can transform its world through a Strategic Action Plan.