Clients

Magus Consulting has an impressive client list. Highlighted projects include:

The Points of Light Foundation, Washington D.C.
Developed research-based 5 year business case for repositioning & re-launching

public service web site (1-800-Volunteer.org) to members of the Foundation. Site facilitates

 volunteering in local communities across the nation. Developed strategy for penetrating two

new market segments. Assignment included business case development, branding, messaging,

promotions, pricing, product strategy, product requirements, staffing plans and project management.

Currently supporting executive management team in negotiating strategic partnerships,

product and marketing strategy.

TMA Resources, Inc., McLean, VA
Facilitated executive team in developing strategic Vision, Mission and Values
statements for leading provider of Association Management Software (AMS)
solutions for trade association marketplace. Provided strategic marketing support
through process of hiring creative agency. Areas of support included: strategic
planning, strategic branding/messaging/repositioning, market research, marketing
strategy.

Innovative Concepts, Inc., McLean, VA
Supported CEO and executive team in facilitating a 6 month strategic planning effort.
Effort produced revised Vision, Mission, Values and Core Competence statements,
5 strategic initiatives, strategic challenges to executive team, 5 year plus annual
Company objectives, annual unit objectives and tactical plans to meet them.
Assignment included strategic Vision, Mission and Value statements, strategic action
planning, executive team facilitation.

Johns Hopkins University Bloomberg School of Public Health, Baltimore, MD

Repositioned and rebranded department of major university for internal and external
audiences. Planned and executed communications launch of new technical portal
platform to faculty, students and staff.

Intersections, Inc., Chantilly, VA
Program Managed startup phases of business unit creation and product development
for launch of a business credit data and IT services web site targeting the small business market. Assignment included business case development, branding, messaging, pricing, product strategy and requirements, staffing plans and project management.

Additional client accomplishments include:

“Magus [is] an extremely effective partner in helping any company or institution in revamping their marketing and communications plan.”

Ross McKenzie, IS Director, Johns Hopkins Bloomberg School of Public Health

“[Magus] has demonstrated its ability to produce tactical results which achieve strategic objectives.”

Robert J. Goodwin, President & CEO, Points of Light Foundation

“Dana’s success is her ability to effectively assess each individual’s personal and organizations motivations and then design and facilitate decision making processes that work within our culture.”

Andy Feldstein, Ph.D., President  & CEO, Innovative Concepts Inc.